Did you know….Freshwise Kitchen has a new home!

As of this week, the crew has settled into their new Foodlink family facility at the site of the old Pepsi Bottling Plant downtown.

Full view of kitchenThough this move was done during the inconvenience of sleet and snow there are a few key benefits of this move. Foodlink and Freshwise are now going to be housed under one roof! This allows for a better operational flow so that both organizations can be as efficient as possible.

The new site is closer to inner city after school programs – who receive our nutritious Kids Cafe meals every weekday. Logistically, being closer to our delivery sites reduces travel time which in turn will allow us to sign-up and deliver to more sites and provide many more children with fresh, local, nutritious meals.

In our new layout, we have the room to expand upon our ever growing number of children served. Currently, we are serving 2,300 nutritious meals daily. With our new facility, we have the space to expand to 6,000+ meals per day!

With both Foodlink and Freshwise being housed under one roof, we are able to eliminate the cost of renting a separate facility to accommodate the needs of our rapidly growing Freshwise kitchen operations. In addition, Freshwise will also benefit from the sustainable improvements that Foodlink has built into their plans for renovating the facility to suit their needs.

Kitchen Manager, Dave Ward is excited about their new home, and the opportunities that it will bring:

“This is a giant leap forward for child nutrition, our capabilities are endless! We are closer to reaching our target and goal of ending childhood hunger – while raising the bar on nutrition. With our new facility and the progress we have made thus far I have no doubt that we will eventually set the standard for child nutrition in Upstate New York”.

All in all, we could not be more excited for what the future holds for Foodlink and Freshwise as a whole. A new home, a fresh take on all things sustainable, and an opportunity to grow and enhance our operations to benefit the community we serve!

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Lose Nationally. Feed Locally.

by admin on January 14, 2010

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Foodlink is very thankful to Mayor Duffy and the City of Rochester’s support as we launch the Pound for Pound Challenge. The Challenge runs from January to May and is an opportunity for community members to achieve their wellness goals while helping to end hunger locally.  To participate, visit the website, www.pfpchallenge.com to pledge your weight loss. For every pound you pledge, 14 cents (equivalent to the cost of 1 pound of food) will be donated to Foodlink by Feeding America and General Mills.  Foodlink services 10 counties across central NY, including: Allegany, Genesee, Livingston, Monroe, Ontario, Orleans, Seneca, Wayne, Wyoming, and Yates.  Individuals across Foodlink’s 10 country service area are encouraged to participate in the Challenge and pledge!

Foodlink would like to encourage organizations and nonprofit groups to leverage the Pound for Pound Challenge as part of their long-term wellness initiatives.  Foodlink will provide a small grant award at the end of the challenge in May to three organizations that are able to incorporate the Challenge into long-term sustainable wellness programming.  Foodlink would also like to encourage residence of the City of Rochester to visit their local libraries to access information about healthy lifestyles and wellness, and access the internet to pledge weight loss.

If you have signed up and pledged pounds, let us know your story by emailing us or joining our facebook group at Foodlink’s Pound for Pound Challenge . We are looking forward to hearing about your success story!  Over  the course of the Challenge you can make small changes to your lifestyle to help you achieve your wellness goals.  Consider taking the stairs when possible, having a fruit instead of chips or chocolate, reducing your serving size, joining a local recreation center, or taking a 30 minute walk at the start or end of your day! These small lifestyle changes can make a permanent difference. We will be posting health tips, exercising ideas and nutritous recipes to keep you as well as us motivated!

Since the challenged launched over 15,000 pounds have been pledged by over 500 people across our service area!  We are third in NY State!  Thank you to all of you who have taken the Challenge! Together we can build a healthy community!

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The weather held up for the Monroe Avenue Holiday Pub Crawl to Benefit Foodlink. The event was held on Saturday December 12, 2009 from 2-9pm. For $10 ($15 day of) each participant received a t shirt, 8 raffle tickets and a mug which was “the ticket” to the Dundee Beer specials among other deals. Various DJ’s from 94.1 ZONE helped emcee the event, with raffle announcements and live broadcasts from each bar. There were great prizes given away at each stop ranging from Subway gift certificates to concert and sporting event tickets including the Buffalo Bills and Buffalo Sabres. All raffle prizes were donated by various local businesses.

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Monroe Avenue Pub Crawl 2009

The bars that participated in this event were:
2pm – The Park Bench
3pm – O’Callaghan’s Pub
4pm – Acme Bar and Pizza &
The Sports Page Bar and Restaurant

5pm – Angry Duck
6pm – Enright’s Thirst Parlor
7pm –  J.D. Oxford’s
8pm – The Standard Lounge

With sponsorships from the Democrat and Chronicle, SMG Marketing (94.1 ZNE) and Dundee Beer as well as the support of all the bars and pubs and the participation of the patrons over $2,000 was raised for Foodlink.

Thanks to everyone who put time, hard work and money into this successful event!

Be sure to visit Rochester Metromix to see the photo gallery of the event.

Happy Holidays!

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2009 Food and Shelter Awards by GreatNonprofits.org

December 9, 2009

Foodlink is participating in the 2009 Food and Shelter awards campaign. The campaign was created by GreatNonprofits.org in partnership with Care2, Feeding America, GuideStar, National Alliance to End Homelessness, and the National Association for the Education of Homeless Children and Youth in order to promote the work of nonprofits providing food and shelter to those [...]

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Wegmans – 2009 Corporate Stewardship Award recipient

December 7, 2009

Each year the U.S. Chamber of Commerce’s affiliate, the Business Civic Leadership Center (BCLC), honors organizations with their Corporate Citizenship Awards for demonstrating ethical leadership and corporate stewardship and for making a positive difference in society.

Wegmans Food Markets is the 2009 Corporate Stewardship Award recipient. The award honors companies that exemplify the highest ideals [...]

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Hoppy Food Drive

November 20, 2009

The Genesee Brewery showed their Rochester pride by hosting a food drive for Foodlink.  During the fall, more than 400 brewery employees collected food to be donated.  Barrels placed throughout the brewery held nearly one ton of food for donation.  North American Breweries’ CEO Rich Lozyniak, with the help of brewery employees, presented the donation [...]

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Canstruction 2009 – And the Winners Are…

November 16, 2009

Winners of the 4th Annual Canstruction design/build competition in Rochester, NY were announced on November 13 during the annual awards dinner held at the Bausch & Lomb Winter Garden. Eight teams competed to design and construct amazing works of art using canned goods.
And the Winners include:
Congratulations to all the award winners.  A big THANK YOU [...]

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AGENCY SPOTLIGHT – The Food Cupboard at Charles Settlement House, INC.

November 16, 2009

The food cupboard at Charles Settlement House, Inc. was started in June 2006. Previously consumers were given vouchers to Tops Friendly Markets to purchase their groceries. Unfortunately, the closest store was nearly 2 miles away. This proved to be a hardship for mothers with young children and the disabled or fragile consumers. The onsite food [...]

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Allendale Columbia School Visits Freshwise Farms

November 10, 2009

Today, Freshwise Farms will host 14 third graders from Allendale Columbia School; where students develop a life-long enthusiasm for learning.  They will participate in transplanting cucumbers, peppers and fresh herbs for our winter indoor crops.
Freshwise is a Social Enterprise of Foodlink.  All profits go to fighting hunger in our community through the Foodlink Foundation.

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Brighton Farmers Market, Winter Edition, Kicks Off Tonight

November 10, 2009

Tonight is the kick off for the Winter Edition of the Brighton Farmers Market.  Freshwise will be there and we will have fresh hydroponic tomatoes, sweet peppers, hot peppers, cucumbers, endive and escarole.  The Winter Edition Market is at the Atonement Lutheran Church, 1900 Westfall Road Rochester which is between S. Winton and Edgewood.  It [...]

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